İngilizce Özgeçmiş Örneği 5

İngilizce özgeçmiş örneği

Andrew Evans
15 Cornwall Ave  l  Sometown, NY 55555  l  Phone: 555-555-5555  l  aevans@somedomain.net

Marketing Communications Manager

• Nationally award-winning marcom professional with 13 years of experience leading corporate marketing and internal communications for multimillion-dollar companies across diverse industries.
• Respected leader of creative teams, multimedia divisions and corporate communications departments. Conceptualize and orchestrate marketing campaigns that effectively reinforce and build brand images.
• Expert in the technical, conceptual and content development of sales-driving collateral. Proven ability to drive record-high marketing campaign response rates and execute successful product launches.

Skills

Recent Awards

Professional Experience

ABC COmpany, Sometown, NY – Multimillion-dollar company selling automotive supplies and parts
Marketing Communications Manager, 5/2003 to Present
Manage corporate marketing and communications functions, overseeing a $2.3M budget and 8-member team. Direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing.

Selected Accomplishments:

• Developed and launched integrated, multi-channel print, catalog, web and direct marketing campaigns that propelled sales from $3.2M (2003) to a projected $9.5M by 2008 year-end.
• Led market launch of 21 new products. Identified opportunities, researched new product possibilities, collaborated with engineering team and created campaigns generating $2.6M in annual sales.
• Created web portal to transform previously archaic intranet into a dynamic website improving communication flow and adding an effective sales tool for field reps.
• Wrote catalogs, course guides and training brochures that enhanced the sales reps’ understanding of complex product features and helped them sell more effectively.
• Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.
• Produced media kit that demonstrated key marketing analytics and demographics for use in sales presentations. Efforts were credited as instrumental in closing numerous high-level deals.
• Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year an average of 15% under-budget (without compromising business growth goals).

DEF Company, Sometown, NY – Full-service advertising, marketing and PR agency
Marketing Supervisor, 2/2000 to 5/2003
Developed marketing programs for a variety of business-to-business clients. Used an integrated approach to create balanced programs for clients to build their respective brands and businesses.

Selected Accomplishments:

• Expanded client base by 78% in three years by consistently delivering goal-surpassing marketing results and ensuring complete client satisfaction.
• Closed new accounts as a member of business-development team, including a $1.5M win with Action Company and a $1.2M win with JFK Corp.
• Earned commendations from client executives for communication deliverables that targeted desired audiences and articulated the value of products and services.

GHI Company, Sometown, NY – Leading advertising, direct marketing and communications agency
Creative Director, 1/1998 to 2/2000 
Manager, Creative Services, 8/1996 to 1/1998 
Copywriter, 6/1995 to 8/1996
Advanced through a series of promotions, culminating in oversight of group copy division and 6-member creative team. Created concept and copy for journal ads, direct mail campaigns and sales collateral for diverse clients and projects.

Selected Accomplishments:

• Served as primary copywriter on advertising campaigns for multimillion-dollar accounts and successful product launches.
• Assumed a lead role in pitch team meetings due to strengths in presentation and negotiation skills, and helped close major accounts ($500K to $1M+ initial contracts).
• Generated campaign response-rates of between 6% and 8% (up to 4 times the industry average).

Technology

Education

ABC University, Sometown, NY
Bachelor of Science, 5/1995

• Major: Communications
• Minor: English
• Graduated with high honors

Portfolio on Request  l  Available for Relocation